Food Entrepreneurship Ecosystem Development (FEED) Project Virtual Winter 2022 Workshop Series

Learn tips for running and growing a successful food business from specialists and entrepreneurs! This no-cost series of online trainings is for food entrepreneurs and farm-based food businesses. The trainings will cover best practices in social media and marketing, strategies for overcoming labor challenges, collaborative marketing and distribution options, culturally rooted food business development,and an introduction to GrowthWheel, a tool to guide small business development. This Wisconsin-based series is open to all. All sessions will be delivered via Zoom.  Registration is required. Participants who register will be emailed a link to archived program materials.

Best Practices in Social Media & Marketing
Monday March 7th 10 a.m. (10-11:15 a.m.), https://go.wisc.edu/b8m3it
Social media creates numerous opportunities for you to get the word out about your business. While themarketing opportunities might be limitless, you only have so much time. Learn how to effectively use socialmedia to share your business’s story and turn your followers into return customers.

Strategies for Overcoming Labor Challenges through Improvements to Workplace Culture
Monday March 14th 10 a.m. (10-11:15 a.m.), https://go.wisc.edu/b8m3it
Labor issues have become one of the biggest challenges facing many food and farm businesses during thepandemic. This workshop will draw on research and best practices from human resources to help you learnways to hire and retain employees through improvements in management and workplace culture.

Exploring Collaborative Marketing and Distribution Options: A Panel Perspective
Monday March 21st 10 a.m. (10-11:15 a.m.), https://go.wisc.edu/b8m3it
While supply chains have gained increased focus over the past several years, they have been a keychallenge for food entrepreneurs for much longer.
This workshop will feature Wisconsin businesses thatoperate co-production spaces and/or collaboratively market and distribute products for multiple local foodproducers and processors. Tips for success will be shared by Christine’s Kitchen in Madison, Farmer’s Best inGreen Bay, and Central Rivers Farmshed in Stevens Point.

Indigenous Commercial Fishing: Developing Culturally Relevant Jobs and a Healthy Food Source
Monday March 28th 10 a.m. (10-11:15 a.m.), https://go.wisc.edu/b8m3it
Many tribes in northern Wisconsin rely on fish caught in regional lakes and rivers as an important traditionalfood. We will hear what two Wisconsin tribes are doing to start and expand their tribally operated commercialfishing operations to not only increase the availability of healthy food for tribal communities, but increaseculturally relevant and sustainable jobs for tribal members.

An Introduction to Growth Wheel: A Tool to Guide Small Business Development
Monday April 4th 10 a.m. (10-11:15 a.m.), https://go.wisc.edu/b8m3it
This workshop will utilize the Business Advising Program “GrowthWheel” to highlight key areas of businessdevelopment that food entrepreneurs can integrate to start or grow their businesses. In this workshop, weintroduce aspects of a food entrepreneur’s (1) Business Concept, (2) Operational Set Up, (3) OrganizationalProcesses, and (4) Customer Relationships. Participants will be emailed 4 “Decision Sheets” that they can fillout during the live Zoom session.
To register, please visit: https://go.wisc.edu/b8m3it

This series is sponsored by the Community Food Systems Program of the University of Wisconsin-Madison,Division of Extension Food Entrepreneurship Ecosystem Development project.

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